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PROM SEASON 2026 is here! Shopping dates are scheduled for every Tuesday evening (5-6:30 pm), from March 3 - April 14, except for the week of Spring Break. Scroll on down to see the calendar.

THINGS TO KNOW BEFORE YOU SHOP:

• No need to sign up – just show up on one of the shopping dates.

• First-come, first-served. We have a limited number of fitting rooms, and shoppers may be asked to wait or come back on another day if space runs out.

• Bring a friend/mom/sister to cheer you on, but please be respectful of our space and other shoppers by keeping groups small.

• Sometimes phone maps are not correct! Check out this Facebook post for the best info on how to find our location.

Scroll down to see the shopping calendar, to sign up as a Fairy Godmother, or to learn more about how to donate your dresses.

Calling all Fairy Godmothers!

We are in need of volunteers to serve as Fairy Godmothers. These are ladies from the community who come in during our scheduled dress shopping times to encourage and assist shoppers as they choose a dress.

Click here to choose a sign-up time. (Please note that volunteers for this opportunity must be 18 or above, not currently a high school student, and must pass a background check.)

No Dress? No Worries

At 3:11, one of the unique ways we serve our community is by making prom dreams come true! Our annual Perfect PROMise program provides an opportunity for any local young lady unable to purchase a prom dress to choose one from our many new or lightly-worn donated formals in all sizes. Students may also receive shoes, make-up, and accessories. Along the way, volunteers may serve as Fairy Godmothers for our girls, encouraging and guiding them through the dress-choosing process. 

In spring of 2025, your dress donations blessed quite a few local young ladies – 159 said Yes to a dress, and 28 volunteers spread the magic as Fairy Godmothers. Thank you to all who made this special program a success – whether by volunteering your time, donating your dresses, giving financially, or supporting our fundraisers – you have been a blessing to these girls and their families. 

We do continue to take year-round your donations of new and lightly-used formalwear, shoes, and bags. Your financial donations to help cover the costs of this program are also much appreciated!

The closest, most convenient way to drop off your donated dresses & other items is to take them to our friends at Mad Sports Apparel at 4400 N. Big Spring St., Ste. C-25, Midland; open 10-6, M-F. They are kindly accepting donations on our behalf. 

We have had the pleasure of serving many local girls, including nearly 60 special needs dress shoppers, outfitted in formalwear for the Love With Limits prom.

For the second year in a row, we were blessed to have our dresses modeled by Modelhaus Heart of West Texas pageant queens! We respect the privacy of our prom dress shoppers and do not show their faces in photographs/advertising, so we appreciate these models showing off our dresses for us.

Thank you to:

Miss Heart of West Texas PreTeen - Maydely Ramos
Miss Heart of West Texas - Kamila Apter
Mrs Heart of West Texas - Isela Rose
Miss Heart of West Texas Teen - Maya Rodriguez
Heart of West Texas Princess - Mariah Franco

Makeup, nail polish, and more – all courtesy of H-E-B for our prom dress shoppers. Thank you for being involved in our community!

432-260-8524
7110 North Elkins Road, Midland, TX
Please call before dropping by our location unless we have announced that we are open. Thank you!
Thank you to Five2One for their invaluable tech consulting & services.
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  • Home
  • About Us
    • Our Mission
    • 2025 Year-End Report
  • Programs
    • Kids & Khakis
    • Kids & Khakis Referral Portal
    • Perfect PROMise
    • The 3:11 Dorm Project
    • 3:11 Christmas
  • Volunteer
  • Donate
  • Contact Us